各市(州)、縣(市、區)人民政府(fu)，省政府(fu)各部門、各直屬機構，有關單(dan)位：
為深入貫徹落(luo)實國務院關(guan)于積極發揮新(xin)消(xiao)費引領作(zuo)(zuo)用加快培育形成新(xin)供(gong)(gong)給(gei)新(xin)動(dong)力(li)等系列(lie)文(wen)件精神(shen)，充分發揮消(xiao)費對拉動(dong)經濟(ji)增長(chang)的(de)基礎性作(zuo)(zuo)用，加快培育新(xin)需求、形成新(xin)供(gong)(gong)給(gei)，有(you)效解決供(gong)(gong)需矛盾，營造安全(quan)放心的(de)市場(chang)環境，促(cu)進經濟(ji)穩(wen)定增長(chang)，現提出以下意見(jian)。
一、提升(sheng)消(xiao)費能(neng)力
(一)提(ti)高居民(min)(min)收入(ru)。嚴格執行(xing)最低(di)工(gong)(gong)(gong)(gong)資(zi)標準(zhun)，充(chong)分(fen)發揮企(qi)業(ye)工(gong)(gong)(gong)(gong)資(zi)指導線作(zuo)用(yong)，以非公有(you)制企(qi)業(ye)為重點(dian)積極推進工(gong)(gong)(gong)(gong)資(zi)集體(ti)協商，鞏固擴大工(gong)(gong)(gong)(gong)資(zi)集體(ti)協商覆(fu)蓋面，引(yin)導企(qi)業(ye)合理提(ti)高職(zhi)工(gong)(gong)(gong)(gong)工(gong)(gong)(gong)(gong)資(zi)收入(ru)水平。按國(guo)家統一規定，調(diao)整機關(guan)事業(ye)單(dan)(dan)位(wei)工(gong)(gong)(gong)(gong)作(zuo)人(ren)員基本工(gong)(gong)(gong)(gong)資(zi)標準(zhun)，逐步提(ti)高基層工(gong)(gong)(gong)(gong)資(zi)待遇。加(jia)(jia)(jia)快培育新型農(nong)(nong)(nong)(nong)業(ye)經(jing)營主體(ti)，因(yin)地制宜(yi)大力發展優勢特色農(nong)(nong)(nong)(nong)產品，切實(shi)落(luo)實(shi)國(guo)家農(nong)(nong)(nong)(nong)產品價格政策(ce)，帶動(dong)農(nong)(nong)(nong)(nong)民(min)(min)經(jing)營性收入(ru)增(zeng)加(jia)(jia)(jia);加(jia)(jia)(jia)強農(nong)(nong)(nong)(nong)民(min)(min)工(gong)(gong)(gong)(gong)職(zhi)業(ye)技(ji)能培訓(xun)，增(zeng)加(jia)(jia)(jia)農(nong)(nong)(nong)(nong)民(min)(min)務工(gong)(gong)(gong)(gong)收入(ru);宣傳落(luo)實(shi)農(nong)(nong)(nong)(nong)民(min)(min)工(gong)(gong)(gong)(gong)返鄉創業(ye)支持(chi)政策(ce)，以返鄉創業(ye)帶動(dong)就業(ye)增(zeng)收;深化(hua)農(nong)(nong)(nong)(nong)村(cun)(cun)產權(quan)制度改革(ge)，創新農(nong)(nong)(nong)(nong)村(cun)(cun)金融，多渠(qu)道增(zeng)加(jia)(jia)(jia)農(nong)(nong)(nong)(nong)民(min)(min)財產性收入(ru)。大力推動(dong)勞務派遣(qian)工(gong)(gong)(gong)(gong)與(yu)用(yong)工(gong)(gong)(gong)(gong)單(dan)(dan)位(wei)勞動(dong)者同(tong)(tong)工(gong)(gong)(gong)(gong)同(tong)(tong)酬，實(shi)行(xing)農(nong)(nong)(nong)(nong)民(min)(min)工(gong)(gong)(gong)(gong)與(yu)企(qi)業(ye)同(tong)(tong)崗(gang)位(wei)城鎮職(zhi)工(gong)(gong)(gong)(gong)同(tong)(tong)工(gong)(gong)(gong)(gong)同(tong)(tong)酬。
(二(er))促進(jin)(jin)就(jiu)(jiu)業(ye)創(chuang)(chuang)業(ye)。實(shi)(shi)(shi)施就(jiu)(jiu)業(ye)優先(xian)戰略(lve)和(he)(he)更加積(ji)極的就(jiu)(jiu)業(ye)政(zheng)(zheng)策，通過實(shi)(shi)(shi)現比(bi)較充分和(he)(he)更高質量(liang)的就(jiu)(jiu)業(ye)，提高城(cheng)(cheng)鄉(xiang)勞動者(zhe)收入(ru)水平和(he)(he)消(xiao)費(fei)能(neng)(neng)力。完善公共就(jiu)(jiu)業(ye)服(fu)務體(ti)(ti)系，落(luo)實(shi)(shi)(shi)社保補(bu)(bu)貼、崗位補(bu)(bu)貼、稅費(fei)減免等(deng)(deng)政(zheng)(zheng)策措(cuo)施，通過鼓(gu)勵(li)企業(ye)吸(xi)納、公益(yi)性崗位安置等(deng)(deng)方式(shi)，統籌做(zuo)好高校畢業(ye)生、化解過剩產(chan)能(neng)(neng)企業(ye)下崗職(zhi)工(gong)、農村貧困人口、城(cheng)(cheng)鎮就(jiu)(jiu)業(ye)困難人員等(deng)(deng)重點(dian)群(qun)(qun)體(ti)(ti)就(jiu)(jiu)業(ye)，幫助其實(shi)(shi)(shi)現就(jiu)(jiu)業(ye)增收。大(da)(da)力實(shi)(shi)(shi)施創(chuang)(chuang)業(ye)四(si)川行(xing)動，扎實(shi)(shi)(shi)推進(jin)(jin)大(da)(da)眾創(chuang)(chuang)業(ye)、萬眾創(chuang)(chuang)新(xin)，全面落(luo)實(shi)(shi)(shi)財政(zheng)(zheng)、金融、稅收、土地等(deng)(deng)創(chuang)(chuang)業(ye)扶持(chi)(chi)政(zheng)(zheng)策，搭建創(chuang)(chuang)新(xin)創(chuang)(chuang)業(ye)轉化孵化平臺(tai)，構建創(chuang)(chuang)新(xin)創(chuang)(chuang)業(ye)生態(tai)體(ti)(ti)系，鼓(gu)勵(li)支持(chi)(chi)大(da)(da)學(xue)生、科(ke)技人員、返鄉(xiang)農民(min)工(gong)等(deng)(deng)重點(dian)群(qun)(qun)體(ti)(ti)創(chuang)(chuang)新(xin)創(chuang)(chuang)業(ye)，帶(dai)動就(jiu)(jiu)業(ye)增長，促進(jin)(jin)城(cheng)(cheng)鄉(xiang)居(ju)民(min)收入(ru)增加。大(da)(da)力促進(jin)(jin)家政(zheng)(zheng)服(fu)務業(ye)發展，對擬(ni)從事家政(zheng)(zheng)服(fu)務的城(cheng)(cheng)鄉(xiang)勞動者(zhe)參加職(zhi)業(ye)培訓，符合(he)條件的按規定給予職(zhi)業(ye)培訓補(bu)(bu)貼。
(三)加強社會(hui)(hui)保(bao)(bao)障。按(an)(an)國家(jia)統一(yi)規(gui)定(ding)，調整企業(ye)和機關事業(ye)單(dan)位退休人(ren)員基(ji)(ji)本(ben)(ben)養老(lao)金，穩定(ding)居民消費預(yu)期。將符(fu)合(he)條(tiao)件的(de)社會(hui)(hui)辦醫(yi)(yi)療(liao)機構按(an)(an)規(gui)定(ding)納入基(ji)(ji)本(ben)(ben)醫(yi)(yi)療(liao)保(bao)(bao)險(xian)定(ding)點醫(yi)(yi)療(liao)機構協議(yi)(yi)管(guan)理范圍，促(cu)進社會(hui)(hui)辦醫(yi)(yi)發展，增(zeng)加群眾(zhong)就醫(yi)(yi)選擇(ze)。養老(lao)機構內設醫(yi)(yi)療(liao)機構符(fu)合(he)條(tiao)件的(de)，按(an)(an)規(gui)定(ding)納入基(ji)(ji)本(ben)(ben)醫(yi)(yi)療(liao)保(bao)(bao)險(xian)定(ding)點醫(yi)(yi)療(liao)機構協議(yi)(yi)管(guan)理范圍，為老(lao)年人(ren)提(ti)(ti)供(gong)(gong)便(bian)捷的(de)就醫(yi)(yi)報(bao)銷(xiao)服務。積極開展長期護理保(bao)(bao)險(xian)試點，解決失能人(ren)員基(ji)(ji)本(ben)(ben)生活照料和醫(yi)(yi)療(liao)護理保(bao)(bao)障問題。完(wan)善社會(hui)(hui)救(jiu)助和保(bao)(bao)障標準(zhun)與(yu)物(wu)價(jia)上漲掛鉤聯動機制，更好(hao)保(bao)(bao)障困難群眾(zhong)基(ji)(ji)本(ben)(ben)生活。落實醫(yi)(yi)療(liao)機構提(ti)(ti)供(gong)(gong)的(de)醫(yi)(yi)療(liao)服務和養老(lao)機構提(ti)(ti)供(gong)(gong)的(de)養老(lao)服務免(mian)征(zheng)增(zeng)值稅政策(ce)，支持社會(hui)(hui)保(bao)(bao)障不斷完(wan)善發展。
(四(si))減輕(qing)(qing)消費(fei)(fei)負(fu)(fu)擔。全面清理整頓教育、醫療、社會保(bao)障(zhang)、涉農價(jia)格和收(shou)費(fei)(fei)等(deng)(deng)公共領(ling)域的不合理開支(zhi)(zhi)，減輕(qing)(qing)家(jia)庭開支(zhi)(zhi)負(fu)(fu)擔。嚴厲打(da)擊居(ju)民消費(fei)(fei)領(ling)域亂(luan)漲(zhang)價(jia)、亂(luan)收(shou)費(fei)(fei)、價(jia)格欺詐、計量作弊等(deng)(deng)違法犯(fan)罪行為。開展電子政務(wu)(wu)(wu)(wu)平臺捆綁(bang)服(fu)務(wu)(wu)(wu)(wu)收(shou)費(fei)(fei)清理，減輕(qing)(qing)消費(fei)(fei)者負(fu)(fu)擔。落實家(jia)政行業增(zeng)值稅優惠政策，對家(jia)政服(fu)務(wu)(wu)(wu)(wu)企業由員工制家(jia)政服(fu)務(wu)(wu)(wu)(wu)員提供家(jia)政服(fu)務(wu)(wu)(wu)(wu)取(qu)得的收(shou)入(ru)依法依規免征增(zeng)值稅。加快完善住宅小區學校、醫院、商業、園林(lin)綠化、康養(yang)、文(wen)體等(deng)(deng)配套設施，為群眾提供便捷服(fu)務(wu)(wu)(wu)(wu)，減少不必要支(zhi)(zhi)出。
二、培育消費需求
(五)提(ti)升農(nong)(nong)(nong)(nong)(nong)村(cun)(cun)新(xin)業(ye)(ye)(ye)(ye)態消費。引導銷(xiao)售(shou)市場(chang)、物(wu)流(liu)企業(ye)(ye)(ye)(ye)、批發(fa)中心、新(xin)型農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)經營(ying)組織等市場(chang)主(zhu)體(ti)(ti)建(jian)(jian)立農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)電(dian)子(zi)商(shang)(shang)(shang)務平(ping)(ping)臺，搭建(jian)(jian)“企業(ye)(ye)(ye)(ye)+電(dian)商(shang)(shang)(shang)平(ping)(ping)臺+基地(di)+農(nong)(nong)(nong)(nong)(nong)戶”的利益聯結機制和(he)(he)(he)營(ying)銷(xiao)模(mo)式(shi)。加快(kuai)農(nong)(nong)(nong)(nong)(nong)村(cun)(cun)消費、農(nong)(nong)(nong)(nong)(nong)資供(gong)應、產品(pin)銷(xiao)售(shou)、農(nong)(nong)(nong)(nong)(nong)家服(fu)務等電(dian)子(zi)商(shang)(shang)(shang)務綜合(he)體(ti)(ti)系(xi)建(jian)(jian)設(she)，推(tui)進(jin)電(dian)子(zi)商(shang)(shang)(shang)務進(jin)農(nong)(nong)(nong)(nong)(nong)村(cun)(cun)綜合(he)示范(fan)建(jian)(jian)設(she)。擴大“寬帶(dai)鄉(xiang)(xiang)村(cun)(cun)” “視(shi)聽鄉(xiang)(xiang)村(cun)(cun)”試點范(fan)圍(wei)，推(tui)進(jin)行政村(cun)(cun)寬帶(dai)全覆蓋。支(zhi)持(chi)農(nong)(nong)(nong)(nong)(nong)產品(pin)清洗、包裝和(he)(he)(he)冷(leng)鏈(lian)物(wu)流(liu)等初加工及商(shang)(shang)(shang)品(pin)化(hua)處理設(she)施建(jian)(jian)設(she)，完善鮮活農(nong)(nong)(nong)(nong)(nong)產品(pin)一體(ti)(ti)化(hua)冷(leng)鏈(lian)物(wu)流(liu)體(ti)(ti)系(xi)。加強供(gong)銷(xiao)、交通(tong)運(yun)輸、郵政、商(shang)(shang)(shang)貿流(liu)通(tong)等系(xi)統物(wu)流(liu)服(fu)務網絡(luo)和(he)(he)(he)設(she)施的建(jian)(jian)設(she)與(yu)銜接，加快(kuai)完善縣、鄉(xiang)(xiang)、村(cun)(cun)物(wu)流(liu)體(ti)(ti)系(xi)，有效破解“最先一公里”難(nan)題。協同推(tui)進(jin)快(kuai)遞下(xia)鄉(xiang)(xiang)與(yu)電(dian)子(zi)商(shang)(shang)(shang)務進(jin)農(nong)(nong)(nong)(nong)(nong)村(cun)(cun)，統一納入政策(ce)支(zhi)持(chi)范(fan)圍(wei)。依托現代農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)產業(ye)(ye)(ye)(ye)基地(di)，推(tui)動(dong)休(xiu)閑(xian)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)景區建(jian)(jian)設(she)，支(zhi)持(chi)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)主(zhu)題公園(yuan)和(he)(he)(he)休(xiu)閑(xian)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)專業(ye)(ye)(ye)(ye)村(cun)(cun)培育打造(zao)。依托增減掛鉤，優(you)(you)化(hua)農(nong)(nong)(nong)(nong)(nong)村(cun)(cun)建(jian)(jian)設(she)用(yong)地(di)布局，支(zhi)持(chi)休(xiu)閑(xian)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)和(he)(he)(he)鄉(xiang)(xiang)村(cun)(cun)旅游健(jian)康發(fa)展(zhan)。完善休(xiu)閑(xian)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)和(he)(he)(he)鄉(xiang)(xiang)村(cun)(cun)旅游投融資服(fu)務等政策(ce)，落(luo)實稅收(shou)優(you)(you)惠(hui)政策(ce)。休(xiu)閑(xian)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)用(yong)水(shui)、用(yong)電(dian)享受農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)收(shou)費標準。
(六)擴大(da)(da)住(zhu)(zhu)房(fang)(fang)(fang)(fang)消費(fei)。鼓勵引導金融(rong)機構根據有(you)關政(zheng)(zheng)(zheng)策(ce)規(gui)定(ding)，創新(xin)收入認(ren)定(ding)機制、審(shen)貸流程、還款安排設計等(deng)制度(du)，適當降低貸款利率，滿足居民(min)有(you)效住(zhu)(zhu)房(fang)(fang)(fang)(fang)需(xu)求。落實二手(shou)房(fang)(fang)(fang)(fang)交(jiao)易(yi)稅收優惠政(zheng)(zheng)(zheng)策(ce)，動態調整(zheng)存(cun)量房(fang)(fang)(fang)(fang)評估值，在政(zheng)(zheng)(zheng)策(ce)允(yun)許范圍內減輕納稅人購房(fang)(fang)(fang)(fang)負擔(dan)。鼓勵支(zhi)持農民(min)工(gong)、新(xin)就業(ye)大(da)(da)學生等(deng)新(xin)市民(min)進城購房(fang)(fang)(fang)(fang)，各(ge)地(di)(di)可(ke)根據本地(di)(di)實際聯(lian)合(he)開發(fa)企業(ye)對(dui)新(xin)市民(min)購房(fang)(fang)(fang)(fang)給(gei)予一定(ding)額度(du)的(de)現金直補,并擴大(da)(da)住(zhu)(zhu)房(fang)(fang)(fang)(fang)公積(ji)金覆蓋面，支(zhi)持其使用住(zhu)(zhu)房(fang)(fang)(fang)(fang)公積(ji)金貸款購房(fang)(fang)(fang)(fang)。有(you)效提(ti)高危舊房(fang)(fang)(fang)(fang)棚戶(hu)區改造(zao)貨(huo)幣化(hua)安置比例，有(you)條件的(de)地(di)(di)方全面實行貨(huo)幣化(hua)安置。延長住(zhu)(zhu)房(fang)(fang)(fang)(fang)消費(fei)鏈條，提(ti)高家(jia)裝服務質量和水平(ping)，提(ti)升家(jia)裝消費(fei)需(xu)求。積(ji)極支(zhi)持住(zhu)(zhu)房(fang)(fang)(fang)(fang)租賃消費(fei)，落實住(zhu)(zhu)房(fang)(fang)(fang)(fang)租賃有(you)關增值稅政(zheng)(zheng)(zheng)策(ce)，所(suo)涉及的(de)各(ge)項地(di)(di)方稅收采取(qu)便于征收的(de)方式進行綜合(he)管(guan)理，允(yun)許職工(gong)租房(fang)(fang)(fang)(fang)提(ti)取(qu)住(zhu)(zhu)房(fang)(fang)(fang)(fang)公積(ji)金支(zhi)付(fu)房(fang)(fang)(fang)(fang)租。
(七)促(cu)進體(ti)(ti)育(yu)康養(yang)(yang)(yang)消費。積極發(fa)展(zhan)(zhan)汽車(che)自(zi)駕、公路自(zi)行車(che)、山地自(zi)行車(che)、登山、攀巖、徒步穿越、露營(ying)、漂流(liu)等(deng)(deng)富有特色的(de)(de)戶外(wai)運(yun)動項(xiang)目(mu)，扶持(chi)發(fa)展(zhan)(zhan)滑翔、跳傘、熱氣球(qiu)、運(yun)動飛機等(deng)(deng)航空體(ti)(ti)育(yu)和低空旅(lv)游。各市(shi)(州)編制完善體(ti)(ti)育(yu)消費產業(ye)發(fa)展(zhan)(zhan)規劃，加強體(ti)(ti)育(yu)基(ji)礎設(she)施(shi)建設(she)，可設(she)立(li)體(ti)(ti)育(yu)發(fa)展(zhan)(zhan)專(zhuan)項(xiang)資金(jin)，創新專(zhuan)項(xiang)資金(jin)管理、使用(yong)方式，推(tui)動體(ti)(ti)育(yu)產業(ye)發(fa)展(zhan)(zhan)。建立(li)完善康養(yang)(yang)(yang)服務標準體(ti)(ti)系，積極拓展(zhan)(zhan)整形、康復(fu)、美容、體(ti)(ti)檢等(deng)(deng)醫學服務，培育(yu)發(fa)展(zhan)(zhan)健康咨詢(xun)、護理保(bao)健、康養(yang)(yang)(yang)旅(lv)游、體(ti)(ti)育(yu)健身(shen)等(deng)(deng)多樣(yang)化康養(yang)(yang)(yang)服務，促(cu)進醫養(yang)(yang)(yang)融合發(fa)展(zhan)(zhan)，打造(zao)具有四川特色的(de)(de)中醫藥康養(yang)(yang)(yang)、陽光康養(yang)(yang)(yang)、森林康養(yang)(yang)(yang)、溫泉康養(yang)(yang)(yang)等(deng)(deng)康養(yang)(yang)(yang)產業(ye)。
(八)拓展(zhan)文(wen)(wen)化(hua)(hua)娛樂消(xiao)費(fei)。挖掘藏羌彝等民族民間(jian)文(wen)(wen)化(hua)(hua)和巴(ba)蜀特色(se)文(wen)(wen)化(hua)(hua)內涵，打造(zao)(zao)特色(se)文(wen)(wen)化(hua)(hua)創(chuang)意產(chan)品(pin)(pin)品(pin)(pin)牌(pai)。推(tui)動音(yin)(yin)樂產(chan)業發展(zhan)，打造(zao)(zao)“四川音(yin)(yin)樂季”音(yin)(yin)樂產(chan)品(pin)(pin)品(pin)(pin)牌(pai)。加快(kuai)推(tui)進天府新區國際音(yin)(yin)樂匯演和文(wen)(wen)化(hua)(hua)交(jiao)流(liu)中心、四川大(da)劇院(yuan)、成都(dou)城市音(yin)(yin)樂廳(ting)等重大(da)文(wen)(wen)化(hua)(hua)設(she)(she)施建設(she)(she)。鼓勵有條(tiao)件(jian)的(de)非國有博物(wu)館向(xiang)公眾免費(fei)開放(fang)。加快(kuai)推(tui)進成都(dou)、瀘州等地國家(jia)文(wen)(wen)化(hua)(hua)消(xiao)費(fei)試點城市建設(she)(she)，鼓勵實(shi)施文(wen)(wen)化(hua)(hua)消(xiao)費(fei)補(bu)貼制(zhi)度，探索建立(li)擴(kuo)大(da)文(wen)(wen)化(hua)(hua)消(xiao)費(fei)的(de)長效機制(zhi)。加快(kuai)建設(she)(she)“高清四川”“智慧廣電(dian)”，實(shi)施“美(mei)麗四川”影(ying)視(shi)精品(pin)(pin)工(gong)程和巴(ba)蜀出版(ban)工(gong)程，創(chuang)新創(chuang)優新聞(wen)出版(ban)廣播影(ying)視(shi)內容。加強實(shi)體(ti)書店和電(dian)影(ying)院(yuan)線建設(she)(she)，形成覆蓋城鄉、惠及全民的(de)出版(ban)物(wu)銷售和電(dian)影(ying)放(fang)映體(ti)系。
三、優化消費(fei)供給
(九)培育農(nong)(nong)產(chan)(chan)(chan)品(pin)市場。加快(kuai)發(fa)展(zhan)(zhan)區(qu)域農(nong)(nong)業(ye)(ye)公(gong)用品(pin)牌(pai)(pai)，支(zhi)持新型(xing)農(nong)(nong)業(ye)(ye)生(sheng)產(chan)(chan)(chan)經營主體使用區(qu)域農(nong)(nong)業(ye)(ye)公(gong)用品(pin)牌(pai)(pai)。利用大(da)數據平(ping)臺，支(zhi)持新型(xing)農(nong)(nong)業(ye)(ye)生(sheng)產(chan)(chan)(chan)經營主體推進(jin)個性(xing)(xing)化(hua)(hua)(hua)定制、柔(rou)性(xing)(xing)化(hua)(hua)(hua)生(sheng)產(chan)(chan)(chan)，打好“綠色(se)(se)牌(pai)(pai)” “生(sheng)態(tai)牌(pai)(pai)” “錯(cuo)季牌(pai)(pai)”，滿足消(xiao)費者差異化(hua)(hua)(hua)需求。借力“互聯網(wang)+”，支(zhi)持“一村(cun)(cun)一品(pin)”“一村(cun)(cun)一店”等(deng)農(nong)(nong)村(cun)(cun)電商平(ping)臺發(fa)展(zhan)(zhan)，有效對(dui)接生(sheng)產(chan)(chan)(chan)和(he)(he)流(liu)通(tong)。推進(jin)區(qu)域性(xing)(xing)骨干農(nong)(nong)產(chan)(chan)(chan)品(pin)批發(fa)和(he)(he)零售市場建設(she)(she)，建立線上線下融合、農(nong)(nong)產(chan)(chan)(chan)品(pin)進(jin)城與農(nong)(nong)資和(he)(he)消(xiao)費品(pin)下鄉雙(shuang)向流(liu)通(tong)格局。支(zhi)持農(nong)(nong)產(chan)(chan)(chan)品(pin)營銷公(gong)共服(fu)務平(ping)臺、農(nong)(nong)產(chan)(chan)(chan)品(pin)產(chan)(chan)(chan)地中(zhong)小型(xing)集散市場、集配(pei)中(zhong)心、公(gong)益性(xing)(xing)批發(fa)市場建設(she)(she)，開(kai)展(zhan)(zhan)降低(di)農(nong)(nong)產(chan)(chan)(chan)品(pin)物流(liu)成本(ben)行(xing)動。大(da)力支(zhi)持農(nong)(nong)產(chan)(chan)(chan)品(pin)質量(liang)安全監管(guan)體系建設(she)(she)，全省農(nong)(nong)產(chan)(chan)(chan)品(pin)質量(liang)安全例行(xing)監測合格率(lv)穩定在96%以上。設(she)(she)立省級農(nong)(nong)業(ye)(ye)產(chan)(chan)(chan)業(ye)(ye)發(fa)展(zhan)(zhan)引導基(ji)金，帶(dai)動農(nong)(nong)業(ye)(ye)產(chan)(chan)(chan)業(ye)(ye)化(hua)(hua)(hua)，推進(jin)農(nong)(nong)產(chan)(chan)(chan)品(pin)優質化(hua)(hua)(hua)、綠色(se)(se)化(hua)(hua)(hua)、特色(se)(se)化(hua)(hua)(hua)、品(pin)牌(pai)(pai)化(hua)(hua)(hua)和(he)(he)消(xiao)費便利化(hua)(hua)(hua)。
(十)提升旅(lv)(lv)游(you)(you)(you)(you)休閑消費。加大旅(lv)(lv)游(you)(you)(you)(you)產(chan)(chan)品(pin)(pin)和線路供給(gei)，實施旅(lv)(lv)游(you)(you)(you)(you)資源景(jing)區化(hua)“千A工程”，建設一批湖(hu)濱度假(jia)(jia)、溫泉度假(jia)(jia)、森林(lin)度假(jia)(jia)、鄉村休閑度假(jia)(jia)、陽(yang)光度假(jia)(jia)、山地(di)度假(jia)(jia)等(deng)新(xin)型綜合(he)(he)旅(lv)(lv)游(you)(you)(you)(you)區。支持自駕(jia)車旅(lv)(lv)游(you)(you)(you)(you)、中醫藥健康旅(lv)(lv)游(you)(you)(you)(you)、研學旅(lv)(lv)行(xing)、老年旅(lv)(lv)游(you)(you)(you)(you)等(deng)旅(lv)(lv)游(you)(you)(you)(you)新(xin)業態發展(zhan)。推進文(wen)旅(lv)(lv)融合(he)(he)，鼓勵制作旅(lv)(lv)游(you)(you)(you)(you)演(yan)藝(yi)節目，將文(wen)藝(yi)表演(yan)、音樂(le)表演(yan)、傳統民俗(su)、民間(jian)藝(yi)術以(yi)及各種物質文(wen)化(hua)載體納入旅(lv)(lv)游(you)(you)(you)(you)線路之中。提升購物旅(lv)(lv)游(you)(you)(you)(you)消費，鼓勵開(kai)發創意(yi)化(hua)的文(wen)化(hua)產(chan)(chan)品(pin)(pin)、文(wen)化(hua)化(hua)的實用產(chan)(chan)品(pin)(pin)、旅(lv)(lv)游(you)(you)(you)(you)化(hua)的農副(fu)土(tu)特(te)產(chan)(chan)品(pin)(pin)三大類旅(lv)(lv)游(you)(you)(you)(you)商品(pin)(pin)。落實帶薪休假(jia)(jia)制度，鼓勵錯峰(feng)休假(jia)(jia)、彈(dan)性作息(xi)。加強旅(lv)(lv)游(you)(you)(you)(you)市場主(zhu)體與互聯網公司、金融企(qi)業合(he)(he)作，探索發行(xing)實名制四川(chuan)旅(lv)(lv)游(you)(you)(you)(you)卡和區域旅(lv)(lv)游(you)(you)(you)(you)卡。每年定期啟動(dong)(dong)“四川(chuan)省旅(lv)(lv)游(you)(you)(you)(you)休閑優(you)惠季”活動(dong)(dong)，組織全省國有景(jing)區推出旅(lv)(lv)游(you)(you)(you)(you)景(jing)區免(mian)票游(you)(you)(you)(you)覽、門票折扣等(deng)惠民措施。積極(ji)發展(zhan)觀光休閑業，培育并借勢品(pin)(pin)賞會(hui)、觀花會(hui)、采摘節、農產(chan)(chan)品(pin)(pin)展(zhan)會(hui)等(deng)充(chong)滿民俗(su)特(te)色(se)和鄉土(tu)氣息(xi)的特(te)色(se)節慶、展(zhan)會(hui)活動(dong)(dong)，積極(ji)開(kai)展(zhan)產(chan)(chan)銷(xiao)對接、形(xing)象推廣(guang)等(deng)市場拓(tuo)展(zhan)活動(dong)(dong)，集中宣傳推介“川(chuan)”字名優(you)特(te)新(xin)農產(chan)(chan)品(pin)(pin)。
(十一)促進(jin)(jin)品(pin)(pin)(pin)質消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)。順應消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)者消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)層次逐步提升的(de)趨勢(shi)，穩步促進(jin)(jin)汽車、電(dian)子產(chan)品(pin)(pin)(pin)、家(jia)具建材等(deng)耐用(yong)品(pin)(pin)(pin)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)，推動智慧(hui)家(jia)電(dian)、可穿(chuan)戴設(she)備、智能手機、機器人等(deng)智能產(chan)品(pin)(pin)(pin)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)。發(fa)揮好(hao)流通(tong)渠(qu)道的(de)引(yin)導作(zuo)用(yong)，引(yin)導商(shang)貿流通(tong)企(qi)(qi)業擴大安全實用(yong)、舒適美觀、品(pin)(pin)(pin)質優良的(de)商(shang)品(pin)(pin)(pin)有效供給，擴大品(pin)(pin)(pin)牌商(shang)品(pin)(pin)(pin)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)。鼓勵企(qi)(qi)業增(zeng)加(jia)(jia)“中(zhong)國質量獎”“國家(jia)地(di)理標(biao)志(zhi)保護(hu)產(chan)品(pin)(pin)(pin)”“地(di)理標(biao)志(zhi)商(shang)標(biao)”“中(zhong)華老字號(hao)”等(deng)商(shang)品(pin)(pin)(pin)和服(fu)務(wu)供給，擴大川酒、川菜、川茶等(deng)品(pin)(pin)(pin)牌消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)。推進(jin)(jin)居民生(sheng)活服(fu)務(wu)業供給側結構性改(gai)(gai)革，提升服(fu)務(wu)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)品(pin)(pin)(pin)質。積極(ji)引(yin)導境外(wai)(wai)、省外(wai)(wai)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)回(hui)流，加(jia)(jia)快口岸(an)進(jin)(jin)境免(mian)稅店建設(she)，暢通(tong)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)品(pin)(pin)(pin)進(jin)(jin)口渠(qu)道，發(fa)展免(mian)稅消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei);支持成都打造國際購物天堂，積極(ji)培育國際消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)中(zhong)心城(cheng)市。支持企(qi)(qi)業加(jia)(jia)強(qiang)技術(shu)改(gai)(gai)造和創新，開(kai)發(fa)更多(duo)符合消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)升級需要的(de)新產(chan)品(pin)(pin)(pin)、高端產(chan)品(pin)(pin)(pin)，擴大“四(si)川造”產(chan)品(pin)(pin)(pin)的(de)影響力(li)和市場份(fen)額。
(十二)強化消(xiao)(xiao)(xiao)(xiao)費引導。深入開(kai)展(zhan)(zhan)“川貨全國行(xing)”“惠民(min)購物(wu)全川行(xing)動(dong)”“萬企出國門”市(shi)場拓展(zhan)(zhan)“三大(da)活(huo)動(dong)”，切實辦好(hao)(hao)西博(bo)會、農(nong)博(bo)會、茶博(bo)會、酒博(bo)會、旅(lv)博(bo)會等重點(dian)展(zhan)(zhan)會，組織開(kai)展(zhan)(zhan)好(hao)(hao)節假(jia)日(ri)促銷(xiao)活(huo)動(dong)，大(da)力(li)開(kai)展(zhan)(zhan)服(fu)裝、家電、汽車、裝飾等重點(dian)商(shang)品促銷(xiao)，拓展(zhan)(zhan)營銷(xiao)渠(qu)道(dao)(dao)。充(chong)分利(li)用(yong)媒(mei)體(ti)資源(yuan)，傳遞消(xiao)(xiao)(xiao)(xiao)費資訊(xun)，培育(yu)消(xiao)(xiao)(xiao)(xiao)費熱點(dian)，激發消(xiao)(xiao)(xiao)(xiao)費潛能。拓寬居民(min)消(xiao)(xiao)(xiao)(xiao)費自由(you)選擇渠(qu)道(dao)(dao)，努力(li)增加(jia)高品質商(shang)品和(he)服(fu)務(wu)供(gong)給(gei)，打通物(wu)流、信息障礙，營造(zao)居民(min)愿消(xiao)(xiao)(xiao)(xiao)費、敢(gan)消(xiao)(xiao)(xiao)(xiao)費的(de)良好(hao)(hao)環境。支持設(she)立(li)消(xiao)(xiao)(xiao)(xiao)費金融公司，為居民(min)個(ge)人(ren)提(ti)供(gong)以消(xiao)(xiao)(xiao)(xiao)費為目(mu)的(de)的(de)貸款，更(geng)好(hao)(hao)地滿(man)足(zu)新消(xiao)(xiao)(xiao)(xiao)費重點(dian)領域(yu)的(de)金融需(xu)求。充(chong)分發揮(hui)各級保護消(xiao)(xiao)(xiao)(xiao)費者(zhe)權益委員會(消(xiao)(xiao)(xiao)(xiao)費者(zhe)協(xie)會)消(xiao)(xiao)(xiao)(xiao)費引導作用(yong)，加(jia)大(da)公共財政支持力(li)度，著力(li)宣傳推廣(guang)和(he)評(ping)議(yi)富有本地特色的(de)消(xiao)(xiao)(xiao)(xiao)費類(lei)商(shang)品和(he)服(fu)務(wu)。
四、改善消費(fei)環境
(十三)優化食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)藥(yao)(yao)品(pin)(pin)(pin)市場(chang)消費環境。著力改善(shan)消費市場(chang)安(an)全(quan)環境，以農(nong)村(cun)、城鄉結合部、校園周邊和旅(lv)游景區食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)安(an)全(quan)為重(zhong)點區域，以白酒、泡菜、豆瓣(ban)、食(shi)(shi)(shi)(shi)醋、豆油等(deng)川產特色(se)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)和乳(ru)制品(pin)(pin)(pin)、嬰幼兒配方食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)、老年人(ren)配方食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)及保健(jian)品(pin)(pin)(pin)等(deng)相關(guan)產品(pin)(pin)(pin)為重(zhong)點品(pin)(pin)(pin)種，強化食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)安(an)全(quan)專項檢查和節慶監(jian)管。加大對基本藥(yao)(yao)物(wu)、生物(wu)藥(yao)(yao)品(pin)(pin)(pin)、疫苗等(deng)品(pin)(pin)(pin)種的(de)監(jian)督(du)檢查，切實整(zheng)治違(wei)規(gui)提取中藥(yao)(yao)提取物(wu)和貼牌生產中藥(yao)(yao)飲片等(deng)問題，依(yi)法(fa)打擊藥(yao)(yao)品(pin)(pin)(pin)流通領域“掛(gua)靠”“走票(piao)”和未(wei)按(an)規(gui)定采購、儲存(cun)、運輸藥(yao)(yao)品(pin)(pin)(pin)等(deng)違(wei)法(fa)違(wei)規(gui)行(xing)為。建立(li)并公布食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)藥(yao)(yao)品(pin)(pin)(pin)安(an)全(quan)信用檔(dang)案(an)，對相關(guan)責(ze)任單位和個(ge)人(ren)依(yi)法(fa)實行(xing)市場(chang)禁入(ru)，嚴(yan)厲(li)查處危害食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)藥(yao)(yao)品(pin)(pin)(pin)安(an)全(quan)違(wei)法(fa)犯(fan)罪行(xing)為，讓居民放心滿意消費。
(十四)優(you)化教育文(wen)化市(shi)場(chang)消費環境。強化日常(chang)監管(guan)，建立教育綜合執(zhi)法(fa)機(ji)制(zhi)，規(gui)(gui)范(fan)培訓(xun)機(ji)構辦(ban)學行(xing)為(wei)，依(yi)(yi)法(fa)查處違(wei)規(gui)(gui)招生、非法(fa)辦(ban)學問題(ti)。強化縣(xian)級政府(fu)對(dui)公辦(ban)、民(min)辦(ban)學前教育機(ji)構的(de)統籌規(gui)(gui)劃責任(ren)，加大(da)對(dui)民(min)辦(ban)幼(you)兒園的(de)監管(guan)力度，依(yi)(yi)法(fa)依(yi)(yi)規(gui)(gui)取締無(wu)證(zheng)辦(ban)學幼(you)兒園。加強農村廟(miao)會集會、紅白喜事中演(yan)出活(huo)動(dong)等(deng)文(wen)化市(shi)場(chang)經營活(huo)動(dong)管(guan)理，嚴厲打擊(ji)淫穢色情表演(yan)以及(ji)其他非法(fa)營業性演(yan)出活(huo)動(dong)。加強網吧、娛樂場(chang)所(suo)監管(guan)，堅決查處違(wei)規(gui)(gui)接納未成年(nian)人經營行(xing)為(wei)。
(十(shi)五)優化旅(lv)(lv)游(you)(you)(you)市(shi)場(chang)(chang)消(xiao)費(fei)環境。依法查處旅(lv)(lv)游(you)(you)(you)市(shi)場(chang)(chang)主體強迫(po)消(xiao)費(fei)、價格欺詐、虛假廣告、制(zhi)售(shou)假冒偽(wei)劣旅(lv)(lv)游(you)(you)(you)商品、旅(lv)(lv)行(xing)(xing)(xing)社(she)及導游(you)(you)(you)擅改行(xing)(xing)(xing)程、非法經(jing)營(ying)旅(lv)(lv)游(you)(you)(you)業務等違(wei)(wei)法違(wei)(wei)規行(xing)(xing)(xing)為。深入開展(zhan)涉(she)旅(lv)(lv)購物、演藝(yi)市(shi)場(chang)(chang)秩序治理，在重(zhong)點(dian)旅(lv)(lv)游(you)(you)(you)線路的涉(she)旅(lv)(lv)購物、演藝(yi)經(jing)營(ying)場(chang)(chang)所推廣使用網(wang)絡(電子)發票。持續開展(zhan)旅(lv)(lv)游(you)(you)(you)客(ke)(ke)(ke)運(yun)市(shi)場(chang)(chang)“打非治違(wei)(wei)”行(xing)(xing)(xing)動(dong)，依法查處欺客(ke)(ke)(ke)宰客(ke)(ke)(ke)行(xing)(xing)(xing)為，完成全(quan)(quan)省旅(lv)(lv)游(you)(you)(you)客(ke)(ke)(ke)運(yun)車輛統一標識(shi)的配(pei)置。建立健(jian)全(quan)(quan)旅(lv)(lv)游(you)(you)(you)綜合(he)(he)協調、涉(she)旅(lv)(lv)案件協查協辦、旅(lv)(lv)游(you)(you)(you)行(xing)(xing)(xing)政約談(tan)、旅(lv)(lv)游(you)(you)(you)市(shi)場(chang)(chang)聯合(he)(he)執法等聯動(dong)協調機制(zhi)，切(qie)實(shi)規范(fan)涉(she)旅(lv)(lv)企業和行(xing)(xing)(xing)業協會經(jing)營(ying)服務行(xing)(xing)(xing)為。健(jian)全(quan)(quan)違(wei)(wei)法違(wei)(wei)規旅(lv)(lv)游(you)(you)(you)經(jing)營(ying)者(zhe)“黑名單”制(zhi)度(du)。
(十六)規范(fan)物(wu)流(liu)運(yun)輸(shu)市場。加強危化(hua)品源頭和(he)(he)運(yun)輸(shu)監管(guan)(guan)(guan)，規范(fan)寄(ji)(ji)遞(di)(di)物(wu)流(liu)收寄(ji)(ji)操作流(liu)程，落(luo)(luo)實(shi)寄(ji)(ji)遞(di)(di)物(wu)流(liu)企(qi)(qi)業(ye)的貨(huo)物(wu)安(an)全檢查責任和(he)(he)貨(huo)物(wu)運(yun)輸(shu)企(qi)(qi)業(ye)安(an)全管(guan)(guan)(guan)理主(zhu)體(ti)責任，建(jian)(jian)(jian)立物(wu)流(liu)安(an)全信(xin)息共享和(he)(he)企(qi)(qi)業(ye)內部(bu)安(an)全風險管(guan)(guan)(guan)控(kong)機制，健(jian)全貨(huo)物(wu)收寄(ji)(ji)“開箱查驗，實(shi)名(ming)收寄(ji)(ji)”制度，鼓(gu)勵和(he)(he)引導(dao)網絡平臺(tai)型企(qi)(qi)業(ye)建(jian)(jian)(jian)立賠償先付制度。推(tui)進(jin)貨(huo)物(wu)多式(shi)(shi)聯(lian)運(yun)法(fa)規和(he)(he)標準化(hua)體(ti)系建(jian)(jian)(jian)設，建(jian)(jian)(jian)立完善綜合(he)運(yun)輸(shu)協調機制。推(tui)動快遞(di)(di)企(qi)(qi)業(ye)落(luo)(luo)實(shi)收寄(ji)(ji)驗視(shi)、實(shi)名(ming)收寄(ji)(ji)、過(guo)機安(an)檢等管(guan)(guan)(guan)理措施(shi)，防范(fan)侵(qin)權假(jia)冒(mao)商品進(jin)入寄(ji)(ji)遞(di)(di)渠道(dao)。創(chuang)新口(kou)岸(an)檢驗監管(guan)(guan)(guan)模式(shi)(shi)，提(ti)高進(jin)出口(kou)貨(huo)物(wu)運(yun)輸(shu)通關一體(ti)化(hua)和(he)(he)一站式(shi)(shi)服務能力。
(十七)凈化網(wang)(wang)絡(luo)(luo)交易(yi)市場環境。開展網(wang)(wang)絡(luo)(luo)市場監管專項行動(dong)，組織(zhi)對省內主要網(wang)(wang)絡(luo)(luo)交易(yi)平臺銷(xiao)售商品質量進行抽檢檢驗，及(ji)(ji)時公布抽檢結果。突(tu)出(chu)節(jie)假(jia)日、促(cu)銷(xiao)節(jie)點(dian)等(deng)(deng)重要時段，加強對網(wang)(wang)絡(luo)(luo)商品交易(yi)平臺及(ji)(ji)差評網(wang)(wang)店的定向監測，依法(fa)打擊網(wang)(wang)絡(luo)(luo)銷(xiao)售中(zhong)商標侵權、銷(xiao)售假(jia)冒偽劣商品、刷(shua)單炒(chao)信(xin)等(deng)(deng)違法(fa)行為。督促(cu)網(wang)(wang)絡(luo)(luo)交易(yi)平臺經營者遵守網(wang)(wang)店實名、交易(yi)信(xin)用評價(jia)等(deng)(deng)制度，建立(li)完善網(wang)(wang)購消(xiao)(xiao)費(fei)賠償(chang)先付制度和消(xiao)(xiao)費(fei)糾紛快速和解機(ji)制。
(十八(ba))加強(qiang)產(商)品質量建(jian)(jian)設。加強(qiang)消(xiao)(xiao)費(fei)品質量監(jian)督(du)抽(chou)查和(he)風(feng)險監(jian)控，及時公(gong)告和(he)預警(jing)質量安全(quan)(quan)信息，強(qiang)化(hua)電梯等特種設備(bei)使用(yong)環節(jie)的安全(quan)(quan)監(jian)管。深入(ru)開(kai)展(zhan)質量對標提(ti)升(sheng)行動、“質檢利劍”執(zhi)法打假行動和(he)打擊侵權假冒專項治理。建(jian)(jian)立(li)健全(quan)(quan)缺陷(xian)產品召回制(zhi)度(du)(du)(du)(du)，全(quan)(quan)面推進缺陷(xian)產品召回工作。建(jian)(jian)立(li)產品質量追(zhui)溯體(ti)系，形成來(lai)源可查、去向可追(zhui)、責任可究的追(zhui)溯機(ji)制(zhi)。加強(qiang)流通領域(yu)商品質量監(jian)管，持續開(kai)展(zhan)“紅(hong)盾春雷行動”，集(ji)中整治流通領域(yu)商品質量突出(chu)問題。探索(suo)創(chuang)建(jian)(jian)“放心(xin)(xin)舒(shu)心(xin)(xin)消(xiao)(xiao)費(fei)城市”，提(ti)升(sheng)消(xiao)(xiao)費(fei)環境安全(quan)(quan)度(du)(du)(du)(du)、經營(ying)者(zhe)誠信度(du)(du)(du)(du)、消(xiao)(xiao)費(fei)者(zhe)滿(man)意度(du)(du)(du)(du)和(he)消(xiao)(xiao)費(fei)過程體(ti)驗舒(shu)心(xin)(xin)度(du)(du)(du)(du)。持續發布消(xiao)(xiao)費(fei)者(zhe)滿(man)意度(du)(du)(du)(du)指數，探索(suo)構(gou)建(jian)(jian)消(xiao)(xiao)費(fei)者(zhe)評價機(ji)制(zhi)。
省直各部(bu)門和(he)(he)各市(州(zhou))人民政府(fu)要高度(du)重視并主(zhu)動順(shun)應消(xiao)(xiao)費升級大(da)趨勢，加強(qiang)組織領導和(he)(he)統籌(chou)協調，強(qiang)化部(bu)門協同和(he)(he)上下聯動，研究制定具體實(shi)施方案和(he)(he)配套政策措施，明(ming)確(que)責任(ren)主(zhu)體、時(shi)間表(biao)和(he)(he)路線圖，形成整體合力，充分(fen)發揮消(xiao)(xiao)費引領作用。同時(shi)，加大(da)督查力度(du)，確(que)保創造良(liang)好(hao)市場環境進一步促進消(xiao)(xiao)費的各項任(ren)務(wu)措施落到實(shi)處。
四川省人民(min)政府
2016年(nian)9月14日